IKEA, the store where you can buy reasonably priced stuff with weird names, prides itself on selling a lot of things nobody really needs to people who just buy stuff because it’s at IKEA. To test the limits of their customers’ ability to waste money, they have just released this black globe, and many people like me wonder why. Do you write on it with markers? Maybe, but it doesn’t say so. Is it just an apocalyptic scorched-earth representation? It doesn’t say that, either.
So, we look to the copywriter for some insight, and they basically say, “Yeah, I got nothin'”.
I can’t imagine this globe relieves pain, is soothing, or calming, so they must think this “alleviates a problem without addressing the underlying cause.” The problem? Having enough cash to waste it on silly things like a black globe that is, “Nice as a table decoration, for example.”